May 2, 2025
Written by UJJI Team
There are an estimated 30 million startups active around the world, with 50 million new ones popping up every year. These organizations want to attract the best young talent to help them grow, and one of the key factors that Gen Z employees look for is work culture.
But what exactly is work culture or company culture? And what do these employees actually want? We’ve put together 15 essential company culture statistics that businesses cannot ignore in 2025.
Company culture is the set of shared values, beliefs, behaviors, and practices that define how people work together in an organization. It influences everything, from how decisions are made, how employees feel about their work, to how customers perceive the brand.
Strong cultures are built on trust, transparency, respect, and collaboration. Toxic cultures, on the other hand, are marked by poor communication, lack of recognition, and high turnover.
Today’s employees are not just looking for a paycheck. They are seeking purpose, connection, and a positive environment where they can thrive.
As competition for top talent grows, companies with strong cultures are outperforming those that treat culture as an afterthought. The numbers below show just how critical it has become to prioritize culture in 2025 and beyond.
Here are some statistics on how company culture affects job application decisions:
In 2024, 88% of workers said corporate culture is important when choosing where to work. That is a significant jump from previous years, highlighting how culture now often outweighs salary or perks.
The next generation of workers, Gen Z, feels even more strongly. 69% of Gen Z employees prefer a positive company culture over a high paycheck. Companies that fail to meet these expectations risk losing out on top young talent.
Here are some statistics that showcase the executive perspective on company culture:80% Believe Leadership Sets the Tone
At the top levels, 92% of executives believe that building a strong company culture is crucial for success. This means culture is no longer just an HR initiative, it is a strategic business priority.
Nearly three-quarters (73%) of executives have left a job because they did not like the company culture, showing that even at the highest levels, culture can be a deal-breaker.
80% of employees say leadership has the greatest influence on company culture. How leaders behave, not just what they say, defines workplace norms.
Here’s how company culture affects employee loyalty:
According to Built In’s 2024 Culture Report, 61% of employees would leave their current job for a company with a better culture.
Even a small incentive can trigger departures. 43% of employees would leave for just a 10% salary bump if they feel undervalued or disconnected at work.
An alarming 74% of employees reported feeling demotivated when working for an organization where they were a poor cultural fit, highlighting the importance of aligning values and workplace environment.
Aligning training programs with organisational values can significantly improve employee satisfaction. Refer to our guide to creating a successful sales training program for actionable steps to improve employee retention and loyalty.
Does a strong company culture mean better revenues? These statistics sure seem to think so:
Companies with strong cultures see a 4x increase in revenue growth, illustrating the direct financial benefits of investing in a positive workplace environment.
According to Gallup, hiring high-talent managers can result in a 27% increase in revenue per employee. Cultivating a culture that attracts top talent can lead to a 33% increase in revenue.
A substantial 90% of employers believe it is critical to find candidates who are a good cultural fit, further linking strong culture to better business outcomes.
Want to see how training fits into a broader strategy for business growth? Learn how training fits into your customer success strategy and its potential to drive higher revenues.
toxic work environments are deal breakers, as these statistics show:
45% of employees cite toxic work environments as the number one reason they quit.
In 2025, 65% of employees report feeling burnt out at least once a week, up from 48% in 2023.
High burnout rates lead to:
Managers and people leaders often make or break organizations, as the statistics below show:
According to SHRM, 76% of employees believe their manager establishes the culture of their workplace. Leadership plays a critical role in shaping and maintaining a positive culture.
Unfortunately, 42% of employees believe that executive leadership does not contribute to a positive company culture, indicating a disconnect that could undermine organizational efforts.
On the flip side, 66% of employees in organizations with strong cultures attribute this positivity directly to the quality of their leadership.
Effective leadership includes passing on critical knowledge and fostering collaboration. Check out a founder’s guide to nailing knowledge transfer for tips on making this process seamless and impactful.
The COVID pandemic showed us that people can be productive even when they work remotely. In some cases, people were more productive working from home. Here’s what employees feel about working remotely:
Flexible work options have become non-negotiable. 46% of employees say they would accept a pay cut to maintain remote work opportunities.
58% of employees say they would rather quit than return to full-time office work. Meanwhile, companies offering flexible policies enjoy:
More than 71% of HR professionals believe that building a strong company culture is more challenging in a remote work environment, emphasizing the need for innovative approaches to culture-building.
Organisations can leverage AI tools to effectively support remote teams. Explore 30 Top AI Tools for Learning and Development to find solutions that address remote work challenges and enhance workplace culture.
Here are some statistics that show how important company culture is to employee experience:
When workplace culture is thriving, 89% of employees speak positively about their employer.
This kind of authentic advocacy enhances employer branding, boosts reputation, and helps attract high-quality talent in competitive markets.
Companies with strong managers and healthy cultures enjoy a 29% higher revenue per employee. Investing in cultural health translates directly into bottom-line performance.
Developing a strong and positive culture is not a one-time activity, but should be a continuous process, as the following statistics show:
For their company to succeed, grow, and retain the best people, 80% of respondents believe their organization's culture must evolve in the next five years. This shows the need for ongoing cultural development.
Despite efforts, 23% of employees report that their organizations’ leaders have attempted culture change or evolution but that the efforts have yielded no noticeable results, emphasizing the challenges of effective cultural transformation.
As company culture evolves, establishing strong processes and practices becomes critical. Learn why startups need to build documentation as a culture to support this transformation.
According to Gallup’s State of the Global Workplace 2024 report:
42% of companies that reassigned employees to new roles without discussion experience the following:
43% of employees fear that AI will replace their jobs within five years.
This fear leads to:
Building an inclusive, supportive and healthy work culture is no longer a fad, but a business requirement. And a large part of that positive company culture includes allowing employees to grow out of their current roles, upskill themselves and evolve into the best version of themselves professionally.
With UJJI, your employees can upskill themselves using our easy to consume, gamified micro-learning pathways, all without eating into productive man-hours. Want to learn more about how UJJI can transform your L&D processes and help you build an amazing company culture? Book a free session with our team today.
Reference :
.png)
.png)
