Better day to day life through little wins every day

Employee wellbeing made fun and rewarding

Improve the workplace, shape company culture and inspire community building for higher life and work performance of your teams.

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When people are not
at their best in life,
they won't perform at
their peak at work.  

And vice versa. It’s no new news that life and work are increasingly intertwined. Our fast-paced lives and evermore accelerating routines make it very difficult not to bring work back home and not let our life situations affect work.

85% of employees ...

are not engaged or are actively disengaged at work leading to global lost productivity that equates to $7 trillion.

Source: Gallup

1 in 3 people ...

say they are unhappy in their current job and affirm they lack proper work/life balance.

Source: The Sun

130k employees ...

left their jobs at the end of 2021. They weren't fired. They just weren't happy with their life and work anymore.

Source: The Economist

92% of people are giving up on  
their goals and dreams every year

Source: Statistic Brain Research Institute

UJJI combines the latest advances in behavioural sciences and gaming to help employees achieve their life and work goals whilst bringing your teams together in the virtual and real world.


Our coaching techniques have been transformed into a neuroscience backed methodology fuelled with games, virtual activities and real-life tasks

Serious Games

We've created a fun, simulated and safe environment for users to explore life and work situations whilst absorbing meaningful insights to put into action

Artificial Intelligence

We utilise AI and machine learning to better learn our users' needs, personalise their experience and provide meaningful insights off the back of their engagement

How the app works

A walk-through of the mobile experience

Set your goals

We all feel there's something missing in life and/or at work. UJJI will help you identify the areas that matter to you and the objectives you have within them to start tailoring your personal growth journey helping you be healthier and happier, in life and at work.

Go through assessments

Complete gamified self-assessments to better get to know yourself and understand how familiar you are with the topic you'll be diving into. Psychometric tests and topic-related quizzes prime you with the first bits of knowledge to reflect on your skills and effectively build the awareness and learnings needed to proceed.

Listen to lessons

Learn techniques brought to you by industry experts with the goal of expanding the knowledge around the topics you'll be exploring. Bite-sized audio and video pills are placed along your journey to provide you with learnings from life sciences, behavioural economics, psychology and neuroscience to help you move forward in the direction of your goals.

Play games

Enjoy our coaching techniques in the form of serious games that mirror our everyday life and work situations. By exploring these situations in a simulated and safe environment, you'll be able to learn how to act and behave when you're out there in the real world. Plus, games are fun and rewarding, right? So, you'll get into that state of flow that gives you instant shots of joy. Or scientifically speaking, a shot of dopamine!

Complete real-life tasks

Take your learnings from the virtual to the real world to start making concrete advances towards your goals. Your little wins within UJJI are made tangible as you build a journal of activities completed which are visually displayed and stored so you can continue to see and check-in on your progression towards your life and work goals.

Get rewards

Start winning now rather than just in a long-term future. Get trials, gifts, discounts and experiences that are tailored to your personal interests. And that are contextually placed to help you achieve your goals. Want to start practicing more physical activities? Get 25% off your next trainers. Need to nurture your relationships? Get a free ingredients box to cook with your loved ones.

What employees and employers
are saying about UJJI

“I love the concept of unlocking my goals while receiving rewards and real life skills that I can put in practice right away! I am keen to gain some practical skills with an on the go app that I can use anytime and anywhere while also having fun with the gaming interface!”

Melania Lyons

Corporate Strategy Senior Manager 
United Kingdom

“Supporting personal growth and development has always been a priority for me and my team. UJJI uniquely provides the continual support and positive reinforcement needed to help people achieve their goals. Very compelling offering that we look forward to using to help our teams grow and achieve their personal and professional goals.”

Adam Thorpe

Senior Executive, Risk Professional and Attorney
Salt Lake City, United States

"We get so wrapped in everyday life that we tend to forget about life goals. Where do we want to be in five years? How do I make it happen? I can't wait for UJJI to come out and use it to stay focused and navigate towards those goals."

Maria Pousa

Marketing Executive
Barcelona, Spain

"If I could provide my staff, my friends, my kids and even myself with a personal coach, motivational guru and cheerleader... and one that is available anytime of day, in my pocket.... why wouldn’t I?I can’t wait to provide all my staff with UJJI to help them reach their potential.”

Joanna Ling

Founder & Executive Director
Borneo, Malaysia

“We are what we think……and if that’s true, an application like UJJI is vital for modern society, that is plagued by chronic self-doubt, body dysmorphia and low self-esteem. UJJI helps you visualize your full potential and through games and engagement plots a path to you becoming that representation. Simply put UJJI is helpful, healthy and healing.”

Muvirimi Kupara

Founder at Azuno Capital 
Cape Town, South Africa

“It’s very easy to be distracted by everyday life and lose focus on personal goals. An innovative app like UJJI will help me continuously learn and improve — and have fun while doing it.”

Gaude Paez

Senior Vice President & Head of Corporate Communications
Los Angeles, United States

“I believe that we become a better version of ourselves every day, mainly if we do pay attention to our self-development. Day by day I focus my attention in the development of my weaknesses and consolidate my strengths.Taking this into consideration, I look forward to this super interesting app that will allow me to keep enhancing my personal development.”

Patricia Camargo

Co-Founder and Lawyer
Sao Paulo, Brazil

“I’m very excited to use UJJI, because I would like to talk and get feedback about myself, decisions and more. I think UJJI is gonna be a good tool to have in this different moment that the world is living.”

Ana Cristina Rocha

Business Owner
London, United Kingdom

Check out our employee wellbeing blog

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Want to sign up your company for game-based coaching?

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What you need to know

  • We have developed our very own methodology fuelled by our proven life coaching techniques. Our TEST-LEARN-PLAY-APPLY methodology is made up of UJJI sessions composed of gamified self-assessments, video and audio lessons, serious games and real-life tasks which draw from the world of life sciences, behavioural economics, psychology and neuroscience. We run scientific validation experiments with loyal samples of our audience with test vs control groups to see the impact of our UJJI sessions in people's life. All research rounds are led by renowned neuroscientists and psychology professionals from the University of Oxford.

  • As users engage with UJJI, the machine is constantly learning about their preferences and needs. This guarantees the platform is able to continue personalising their experience and provide more meaningful insights to our users. In other words, AI is there to help guide users towards the personal growth journey that is most relevant to them, ensuring time is well spent on collecting the learnings that are necessary to start achieving their life goals.

  • Each challenge contains data hooks in specific moments and areas of the journey. This is used to understand user's individual preferences and needs in order to train our machine learning and guarantee more individualised challenge recommendations. Moreover, employers have access to 100% aggregated and anonymised data on their staff to better understand their life and work needs, so they continue delivering against them, making the workplace healthier and happier. UJJI is committed to GDPR and its rules, but more than that, we envisage creating the genuine ethics and morals of data collection and application which the digital world lacks today. At UJJI, we believe data should only be collected and applied to deliver on our users best interests, providing them with legitimate real-life benefits.

  • The scientific community is beginning to question the efficacy of simple gamification when promising to deliver improvements that go beyond the company's needs. Instead, we're applying the concept of serious games. Studies show this method drives further scientific results and evidence across several fields of life. We're creating well-thought narratives combined with instructional design to create new neural pathways that truly drive behavioural change. Through scenario based learning, we've seen impressive results in our scientific validation experiments, bringing this game concept for the first time to the universe of coaching and personal development.

  • Not only do we want to provide users with social recognitions, we also want to offer them real life rewards such as gifts and discounts. So, let's say a challenge has determined you are not spending enough time with your family. One of your favourite ready-made meal brands could show up and offer you a free recipe cooking box for you to spend time with them on a Friday night. Or imagine if a challenge determines you are not dedicating enough time to physical activities... Your favourite sports brand could show up and give you a 25% discount on your next purchase. These are rewards that actually empower you in the present so you feel confident to continue progressing toward your future.

A portfolio company of the Oxford University Innovation Incubator
UJJI LTD is registered in England and Wales (Company No.12978940)
UJJI™ the UJJI™ logo are trademarks and trade names and may not be used or reproduced without our consent. 2020 UJJI Limited. All rights reserved.