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Frequently Asked Questions
We have developed our very own methodology fuelled by our proven life coaching techniques. Our TEST-LEARN-PLAY-APPLY methodology is made up of UJJI sessions composed of gamified self-assessments, video and audio lessons, serious games and real-life tasks which draw from the world of life sciences, behavioural economics, psychology and neuroscience. We run scientific validation experiments with loyal samples of our audience with test vs control groups to see the impact of our UJJI sessions in people's life. All research rounds are led by renowned neuroscientists and psychology professionals from the University of Oxford.
As users engage with UJJI, the machine is constantly learning about their preferences and needs. This guarantees the platform is able to continue personalising their experience and provide more meaningful insights to our users. In other words, AI is there to help guide users towards the personal growth journey that is most relevant to them, ensuring time is well spent on collecting the learnings that are necessary to start achieving their life goals.
Each challenge contains data hooks in specific moments and areas of the journey. This is used to understand user's individual preferences and needs in order to train our machine learning and guarantee more individualised challenge recommendations. Moreover, employers have access to 100% aggregated and anonymised data on their staff to better understand their life and work needs, so they continue delivering against them, making the workplace healthier and happier. UJJI is committed to GDPR and its rules, but more than that, we envisage creating the genuine ethics and morals of data collection and application which the digital world lacks today. At UJJI, we believe data should only be collected and applied to deliver on our users best interests, providing them with legitimate real-life benefits.
The scientific community is beginning to question the efficacy of simple gamification when promising to deliver improvements that go beyond the company's needs. Instead, we're applying the concept of serious games. Studies show this method drives further scientific results and evidence across several fields of life. We're creating well-thought narratives combined with instructional design to create new neural pathways that truly drive behavioural change. Through scenario based learning, we've seen impressive results in our scientific validation experiments, bringing this game concept for the first time to the universe of coaching and personal development.
Not only do we want to provide users with social recognitions, we also want to offer them real life rewards such as gifts and discounts. So, let's say a challenge has determined you are not spending enough time with your family. One of your favourite ready-made meal brands could show up and offer you a free recipe cooking box for you to spend time with them on a Friday night. Or imagine if a challenge determines you are not dedicating enough time to physical activities... Your favourite sports brand could show up and give you a 25% discount on your next purchase. These are rewards that actually empower you in the present so you feel confident to continue progressing toward your future.