Trusted by some of UK's most innovative scale-ups


Trusted by some of UK's most innovative start-ups and scale-ups


Stretched out? Spinning plates? Spreading yourself too thin?

Develop your people, enable them to lead their work streams and gain time back so you can focus on the big things to scale.

Train them on the skills they need to lead their work streams

UJJI piggybacks on our routine, tools and devices to make learning & development a habit; not another work task added to our plate.

Train your teams on the the behavioural skills for fast-paced work environments via the UJJI mobile-first experience.

Keep a finger in the pulse of your team’s strengths, skills gaps, behaviour biases and heuristics and mood over time.

Build your own learning modules for your team around the topics of importance for your company and plug it into UJJI’s gamified methodology.

Bring your people together via nudges and prompts on your Slack workplace and Microsoft Teams environment driving further knowledge sharing.

Drive healthy competition across your teams and fuel a culture of training and learning for continuous career progression and team development.

The skills required in the scale-up world

Turn your teams into a scale-up power house with the soft and hard skills to smash it at work!

The behavioural skills

Help your teams better manage time, build resilience, facilitate discussions and even achieve work-life balance!

The technical skills

Train them on agile sprint handling, objection handling, customer support, effective cold outreach and a lot more!

Integrate UJJI into your workplace tools

Get your scale-up specific learning & development to weave into your tech stack

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Get started now with UJJI

No minimum number of seats, no lengthy lock-up contracts and no ridiculously expensive subscripitions


From £4.99

per employee/month

Get your teams up and running on a full training plan on the behavioural skills required in our fast-paced work environments


300+ hours of behavioural training


Slack or Teams integration


Behavioural insights dashboard


Behavioural Insight Reports



From £6.99

per employee/month

Get everything on the Starter plan + access to specific content creation tool for plugging content straight into your training platform


300+ hours of behavioural training


Slack or Teams integration


Behavioural insights dashboard


Access to content creation tool



From £125

one-off payment for a training plan

Get everything on the Pro plan + access to our behavioural sciences and content creation team for creating gamified training


300+ hours of behavioural training


Slack or Teams integration


Behavioural insights dashboard


Content creation supported by UJJI


Don’t just take it from us…

"They're addressing a very real and important challenge for businesses. The customer service experience with UJJI has truly been phenomenal. You can tell the team genuinely cares about getting great outcomes for their customers and wants to work alongside them as a partner."


Roei Samuel



“UJJI is great. Getting onboard with them and getting the team up and running was super easy, and it provides a fun, simple way for all of our team members to learn and grow. Especially for us as a fully remote company, it’s great to have a way to enhance soft skills.”


Jared Whitaker



"UJJI has redefined the way we help staff develop their career through gamification. As someone navigating the world of talent recruitment and HR for years now, I know the importance of upskilling and resklling employees so they can deliver to their ultimate capabilities.


Hassan Hkadra

Co-founder & CEO


“Most ED-tech initiatives overpromise and underdeliver. They're built around the tech with not enough attention paid to learning science, and understanding how people learn. UJJI is has applied learning science from the start, using education approaches that are grounded in evidence and provide access to game-based skills development.


Angela Adams

Associate Director and Learning Architect


Your teams smashing it in the virtual and real world.

Your teams winning in the virtual and real world.



Frequently Asked Questions

  • We have developed our very own methodology fuelled by our proven life coaching techniques. Our TEST-LEARN-PLAY-APPLY methodology is made up of UJJI sessions composed of gamified self-assessments, video and audio lessons, serious games and real-life tasks which draw from the world of life sciences, behavioural economics, psychology and neuroscience. We run scientific validation experiments with loyal samples of our audience with test vs control groups to see the impact of our UJJI sessions in people's life. All research rounds are led by renowned neuroscientists and psychology professionals from the University of Oxford.

  • As users engage with UJJI, the machine is constantly learning about their preferences and needs. This guarantees the platform is able to continue personalising their experience and provide more meaningful insights to our users. In other words, AI is there to help guide users towards the personal growth journey that is most relevant to them, ensuring time is well spent on collecting the learnings that are necessary to start achieving their life goals.

  • Each challenge contains data hooks in specific moments and areas of the journey. This is used to understand user's individual preferences and needs in order to train our machine learning and guarantee more individualised challenge recommendations. Moreover, employers have access to 100% aggregated and anonymised data on their staff to better understand their life and work needs, so they continue delivering against them, making the workplace healthier and happier. UJJI is committed to GDPR and its rules, but more than that, we envisage creating the genuine ethics and morals of data collection and application which the digital world lacks today. At UJJI, we believe data should only be collected and applied to deliver on our users best interests, providing them with legitimate real-life benefits.

  • The scientific community is beginning to question the efficacy of simple gamification when promising to deliver improvements that go beyond the company's needs. Instead, we're applying the concept of serious games. Studies show this method drives further scientific results and evidence across several fields of life. We're creating well-thought narratives combined with instructional design to create new neural pathways that truly drive behavioural change. Through scenario based learning, we've seen impressive results in our scientific validation experiments, bringing this game concept for the first time to the universe of coaching and personal development.

  • Not only do we want to provide users with social recognitions, we also want to offer them real life rewards such as gifts and discounts. So, let's say a challenge has determined you are not spending enough time with your family. One of your favourite ready-made meal brands could show up and offer you a free recipe cooking box for you to spend time with them on a Friday night. Or imagine if a challenge determines you are not dedicating enough time to physical activities... Your favourite sports brand could show up and give you a 25% discount on your next purchase. These are rewards that actually empower you in the present so you feel confident to continue progressing toward your future.

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